The Holm Group’s Marketing Plan Overview

Over $120 Million In Closed Transactions And Counting

 

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The Holm Group with Berkshire Hathaway Home Services is committed to offering the highest standards of professional service and marketing exposure to each and every one of our clients. Our marketing campaign features a balance of local, regional and national coverage including; print as well as very comprehensive internet campaign. Although your home may not appear in every publication listed below, The Holm Group’s clients benefit from an aggressive cross marketing campaign.

  • MLS Database
    • Arizona Multiple Listing Service maintains a real time database of homes that are currently on the market in Maricopa County. This database is used by over 90,000 Realtors on a regular basis to search for homes that meet the needs of their clients.
  • Photography – Virtual Tour – 360 Virtual Imagary
    • Your home will be professionally photographed inside and out.In addition to photography, we will order a digital recording of your property to capture the essence of your home for enhanced on line viewing.
    • We are now doing Matterport (floor plan images) as well as 360 (virtual reality) images for select properties
  • Property Brochures
    • A professionally designed color brochure will be created to outline the features of your home. This brochure will be given to potential buyers and will be distributed via hard copy and/or email to over 2000 Realtors in your area.
  • Open Houses
    • Some houses benefit from an open house and some do not. If you are interested in having open houses done, discuss this further with The Holm Group.

  • Realtor Tours
    • There are several tours that can increase the exposure for your home, including:
      • Luxury Homes Tour, Title Company Tours and/or Subdivision Tours
  • Print (These publications vary in distribution and frequency)
    • Southwest Living
      • Southwest Living offers a complete home buyers guide free to the public. Published every five weeks your home will be showcased in an easy to read, easy to find, and widely distributed publication.
    • Homes & Land
      • Distributed every four weeks, Homes & Land publishes photos and brief descriptions of homes that are for sale. Over 30,000 copies are distributed throughout the Northeast Valley.
    • Desert Vistas
      • This is another publication that is distributed widely throughout the valley every four weeks. Similar distribution to Homes & Land.
    • The Boulders Magazine
      • The in room magazine of the Boulders Resort and Spa.
    • Luxury Homes
      • 10,000 copies of Luxury Homes Magazine are published six times a year. 5,000 copies are distributed directly to homes valued over $750k and the other 5000 are Located in the racks of specialty retail and grocery stores.
    • Valley Guide Magazine
      • Over 60,000 copies are distributed to the valley’s finest resorts and hotels.
    • The Arizona Republic
      • The Holm Group, LLC. advertises within Arizona’s largest daily newspaper
  • Internet Marketing (1 out of every 3 home buyers starts their search on the internet)
    • Listing placed prominently on the following web sites as well as many others:
  • Prime Exposure on all major and minor search engines and property portals
    • Over 2700 pages of information and content for both potential buyers and sellers.
    • Enhanced exposure on all social media: Facebook, Twitter, Google +, Linkedin and Pineterest
    • Our websites have 1st page rankings on all search engines including;  Google, Bing, Yahoo and MSN.
    • We have over 5000 unique visitors coming to our websites and social media channels on a monthly basis.
    • Your home will be listed in our Featured Community section which profiles some of the best homes in some of the valley’s finest communities.
  • Prime exposure on all major search engines including a number of 1st page rankings for:
    • Yahoo – MSN – Google – Lycos – Ask – Bing
  • Pay per click exposure on Google.com for your specific home and/or community.
    • Google offers a variety of pay per click programs. The Holm Group, LLC can run strategic Google Adwords campaigns during your listing.
  • Email a copy of your professional brochure to over 3000 area agents.
  • Feedback
    • Set up an automated state of the art feedback system that allows sellers to get real time feedback from agents that are showing or previewing your home. Each seller will have a login and a password to access this site to get up to the minute information from showing agents and prospective buyers alike. Not only will this keep you as the seller better informed, you will also be able to make better decisions with the information provided.