Scottsdale Home Marketing Plan | The Holm Group
Over $250 Million In Closed Transactions And Counting
Representing buyers and sellers throughout the valley for 26+ years!!!
The Holm Group 480-206-4265
A clear strategy for your home—from pricing to closing
Selling your Scottsdale home starts with understanding how it compares with the homes buyers are considering today. It takes thoughtful preparation, strong presentation, targeted exposure, and experienced negotiation.
Andrew and The Holm Group bring 26 years of Scottsdale and Phoenix-area experience to that process. We build your marketing plan around your property, your competition, and your priorities—whether you are selling a condominium, a golf-community home, or a luxury estate.
Start with a personal consultation. We’ll review your home’s pricing, preparation, marketing opportunities, and selling options.
Schedule Your Home-Selling Consultation
Or call or text Andrew at 480-206-4265.
| Quick Fact | The Holm Group Marketing Plan |
|---|---|
| Closed Transactions | Over $250 million |
| Experience | 26+ years representing buyers and sellers in Scottsdale and Phoenix |
| Website Content | Over 3,700 pages of local information and community content |
| Zillow Showcase | Available for eligible listings; we confirm what applies to your home during the consultation |
| Listing Syndication | Through available MLS and brokerage feeds, which may include Zillow, Realtor.com, Trulia, Redfin, Homes.com, HomeLight, Sold.com, WallStreetJournal.com and 72SOLD, plus the group's own sites |
| Homes & Land | Over 30,000 copies distributed every four weeks throughout the Northeast Valley |
| Valley Guide Magazine | Over 60,000 copies distributed to the valley's finest resorts and hotels |
| Luxury Homes | 10,000 copies published six times a year, with 5,000 mailed directly to homes valued over $750,000 |
| Southwest Living | Published every five weeks |
| Additional Print Placement | The Boulders Magazine in-room edition and The Arizona Republic |
| Investor Network | Over 100 proven investors |
The Holm Group Marketing Plan at a Glance: A summary of how The Holm Group markets a listing: targeted digital advertising, listing syndication, print placement in Valley magazines and direct access to an established investor network. Figures reflect the marketing plan as published on this page.
1. Pre-Listing Pricing and Positioning
Before recommending a list price, we evaluate your home against recent sales, pending listings, and active properties competing for the same buyers.
Our review considers:
- Location, lot, views, floor plan, condition, and improvements.
- Competing homes within your community and nearby alternatives.
- Recent price reductions, time on market, and available concessions.
- Your preferred timeline and estimated proceeds at different sale prices.
We identify the features that give buyers a reason to choose your home and build the presentation around them. A remodeled McCormick Ranch home, a Troon North property with mountain views, and a Grayhawk condominium need different positioning.
You receive a recommended pricing strategy, an explanation of the supporting evidence, and a plan for responding to market activity.
2. Property Preparation With a Purpose
We walk through your property and recommend the improvements most likely to strengthen its presentation within your budget and timeline.
Recommendations may include decluttering, cleaning, paint touch-ups, lighting, landscaping, minor repairs, furniture placement, or staging selected rooms.
For Scottsdale homes, we also pay close attention to outdoor living areas, pools, patios, desert landscaping, and the condition of major systems.
We separate essential preparation from optional improvements and discuss whether selling in the home’s current condition makes more financial sense.
You receive a prioritized preparation checklist before photography and launch.
3. Professional Photography, Video, and Floor Plans
Your home’s online presentation should help buyers understand its layout, condition, and strongest features before scheduling a showing.
We coordinate professional photography and select the media package appropriate for your property. Depending on the agreed plan, that may include:
- Interior and exterior photography.
- Video highlighting the home’s layout and lifestyle.
- Floor plans and virtual walkthroughs.
- Drone photography for lot context, views, and surroundings.
- Twilight photography when lighting and outdoor spaces warrant it.
Our standard is fewer, better photos, arranged in a clear sequence. We review images, descriptions, and property details before launch. Any virtual staging is identified, and imagery should accurately represent the home.
Your written plan identifies the media included and any optional services or costs.
4. Zillow Showcase for Eligible Listings
The Holm Group offers Zillow Showcase for eligible listings, with availability and current requirements confirmed before launch.
Showcase provides an enhanced presentation on Zillow that can include high-resolution photography, interactive floor plans, and Zillow 3D Home tours. These features help buyers explore the home’s rooms and layout in greater detail.
We coordinate the required media and review the published presentation. During your consultation, we explain eligibility, included features, and any applicable costs.
Showcase supports the broader marketing strategy; pricing, condition, and competition still influence buyer response.
5. MLS and Major Real Estate Website Distribution
We prepare your listing for the Arizona Regional Multiple Listing Service, with accurate property information, professional images, and a description tailored to your home.
We arrange distribution through available MLS and brokerage feeds to major home-search platforms, which may include Zillow, Realtor.com, Redfin, and Homes.com, subject to each platform’s policies.
Your home is also featured on TheHolmGroupAZ.com and connected with relevant community content where appropriate.
After launch, we review key listing displays for accuracy and address corrections through the appropriate channels.
6. Buyer-Agent Outreach
We introduce your property to agents working with buyers in its price range, location, and property category.
Outreach may include listing announcements, direct communication with relevant agents, brokerage networks, and follow-up with agents who have shown the home.
For luxury, golf, and gated-community properties, we emphasize the details that help agents assess fit: views, privacy, guest accommodations, outdoor living, and verified community amenities.
When golf memberships are relevant, we clarify that availability, fees, and transfer requirements must be confirmed with the club.
7. Digital Advertising and Listing Promotion
We develop a digital promotion plan around your home’s features and likely buyer demand.
Depending on the property and agreed campaign, channels may include Facebook, Instagram, paid search, video promotion, and email outreach to relevant contacts.
We select the creative, channels, schedule, and budget before launch. Campaign reviews focus on inquiries, showing activity, and meaningful engagement—not simply the number of impressions.
You know which advertising is included, what requires additional approval, and how activity will be reported.
8. Showing Coordination and Buyer Feedback
We establish showing instructions that balance buyer access with your schedule, privacy, and property needs.
Our team coordinates appointments, communicates relevant details to showing agents, requests feedback, and follows up on buyer interest.
We look for recurring themes in comments about price, condition, layout, and competing homes. Those patterns help determine whether to adjust preparation, presentation, access, or pricing.
You receive material updates promptly and a summary of activity in your weekly report.
9. Offer Comparison and Negotiation
We help you compare offers based on the proceeds you may receive and the likelihood of reaching closing.
Our review covers price, financing, earnest money, contingencies, requested concessions, inspection terms, closing dates, and possession arrangements.
We prepare estimated net comparisons and explain the tradeoffs before you decide how to respond.
After acceptance, we continue representing you through inspection negotiations, appraisal issues, contract deadlines, and closing coordination.
10. Weekly Seller Reporting
While your home is actively listed, you receive a weekly update covering:
- Showings, inquiries, and available buyer feedback.
- Marketing activity and available engagement data.
- Relevant new listings, pending sales, and price changes.
- Recommended actions for the coming week.
We agree on your preferred communication method before launch. Offers, significant feedback, and time-sensitive decisions are communicated as they arise.
Every update answers three questions: What happened? What does it mean? What should we do next?
Compare Your Selling Options
Your goals may call for a traditional listing or an alternative approach. Andrew will help you compare the available options using estimated proceeds, timing, preparation requirements, and written terms.
Traditional Listing
A customized public-market strategy combining pricing, preparation, MLS exposure, marketing, showings, and negotiation. We tailor the launch and ongoing decisions to your property and timeline.
72SOLD
For sellers considering the 72SOLD approach, we explain the current program, marketing process, showing arrangements, fees, and applicable terms. We assess its fit alongside a traditional listing strategy.
Homes2X
For eligible properties, Homes2X offers a cash-purchase approach with a potential additional payment after resale.
We help you review the initial offer, closing arrangements, fees, carrying and selling costs, potential repair deductions, and how any later payment is calculated.
We explain the differences before you choose. Availability and terms are confirmed for your property, and you review the written agreement before committing.
Let’s Build the Plan for Your Home
Tell us your property address, preferred timing, and what matters most to you.
During your consultation, Andrew and The Holm Group will review:
- Your home’s competitive position and recommended pricing.
- Preparation priorities and presentation opportunities.
- The proposed marketing package and launch schedule.
- Available selling options and estimated net proceeds.
- Communication, reporting, and next steps.
Get a specific plan for your Scottsdale home.
Schedule Your Home-Selling Consultation
Call or text Andrew Holm: 480-206-4265
Still researching the process? Read our Scottsdale Home-Selling Guide for guidance on timing, pricing, preparation, costs, and choosing a listing agent.
FAQs for The Holm Group Marketing Plan
1. How does The Holm Group market homes differently from other Scottsdale real estate teams?
The Holm Group combines luxury digital marketing, search engine optimization, social media advertising, Zillow Showcase exposure, AI-focused content strategies, and targeted online promotion to maximize listing visibility throughout Scottsdale and Phoenix.
2. What online marketing platforms does The Holm Group use to promote listings?
The Holm Group promotes listings across major real estate websites, search engines, social media platforms, luxury home networks, email campaigns, and enhanced exposure platforms including Zillow Showcase and syndicated real estate portals.
3. Does The Holm Group use professional photography and video marketing?
Yes. Listings are marketed using professional photography, aerial drone images, cinematic video tours, virtual walkthroughs, and visually enhanced marketing designed to attract online buyers and luxury home shoppers.
4. How does search engine optimization help sellers gain more exposure?
Search engine optimization helps listings and community pages appear more prominently in Google, Bing, ChatGPT, Perplexity, and AI-powered search results, increasing visibility to buyers searching for Scottsdale and Phoenix homes online.
5. What is Zillow Showcase and how does it help sellers?
Zillow Showcase is an enhanced listing marketing platform that provides premium placement, larger listing displays, interactive media, and increased visibility for homes marketed through participating agents and brokerages.
6. Does The Holm Group advertise homes on social media?
Yes. The Holm Group uses targeted social media campaigns across platforms such as Facebook, Instagram, YouTube, and other digital channels to expose listings to buyers relocating to Scottsdale and Phoenix.
7. How does The Holm Group attract relocation and out-of-state buyers?
The Holm Group creates online content, community guides, relocation resources, virtual tours, and digital marketing campaigns specifically designed to attract buyers relocating from California, Washington, Colorado, Texas, and other out-of-state markets.
8. Why is online exposure important when selling a Scottsdale luxury home?
Most luxury buyers begin their home search online, making strong digital exposure critical for attracting qualified buyers, increasing listing traffic, generating showings, and maximizing final sale price potential.
9. Does The Holm Group market homes in golf and gated communities?
Yes. The Holm Group specializes in marketing homes within Scottsdale golf communities, gated neighborhoods, waterfront communities, luxury developments, and upscale lifestyle communities throughout the Valley.
10. How does The Holm Group use AI and content marketing to promote listings?
The Holm Group creates community guides, neighborhood pages, FAQ content, SEO articles, and AI-readable local real estate content that helps listings and community pages appear in search engine and AI-generated search results.
11. What types of homes benefit most from The Holm Group’s marketing plan?
The marketing plan is designed to help luxury homes, golf properties, gated community homes, waterfront homes, relocation properties, and highly competitive Scottsdale and Phoenix listings gain maximum online exposure.
12. How can sellers learn more about The Holm Group’s marketing strategy?
Sellers can contact Andrew Holm and The Holm Group directly to schedule a consultation, discuss customized marketing plans, review pricing strategies, and learn how the team markets homes throughout Scottsdale and Phoenix.
Last Updated: September 2026
