Prudential Arizona Properties Acquires Sterling Fine Homes & Land

For Immediate Release


For more information contact:

Kathy McCord, Director of Marketing

Prudential Arizona Properties

480-505-6300 or [email protected]







            (June 18, 2008, SCOTTSDALE, AZ) ¾ Prudential Arizona Properties has joined forces with Sterling Fine Homes & Land, expanding the Prudential Arizona Properties’ network of offices from 10 to 13.  This transaction was the next step for Sterling Fine Homes & Land’s commitment to enhance the opportunities available to their agents and reinforces Prudential Arizona Properties’ commitment to quality and expanding their position in the Phoenix Marketplace.  


Sterling Fine Homes & Land is a premier real estate company specializing in luxury properties with offices located in the North Scottsdale, North Phoenix and Cave Creek/Carefree areas.  The firm opened its doors in 2000 under the ownership of Stephanie Anderson, Connie Edelman, Kris Hyland, and Jeri Hyland.  Jeri Hyland, the Broker for Sterling commented; “We are proud of our Agents and the organizational family that we have created together.  We are also very excited about the benefits and opportunities this joining of forces with Prudential Arizona Properties will bring to them.”


The offices will operate under the Prudential Arizona Properties/Sterling Fine Homes & Land for an extended transitional period.   The superior ownership team will continue on as managers of the Sterling locations while expanding their own personal real estate business during the transitional period.


Chris Heagerty, who is responsible for strategic development and technology for Prudential Arizona Properties, spearheaded the transaction and brought all parties together to an acceptable agreement.  She will also assume the role of Regional Manager for these three offices and be responsible for the transition into the Prudential Arizona Properties family.


According to Vic Getsinger, CEO, Broker and principle owner of Prudential Arizona Properties, “I gave Chris the responsibility to identify suitable quality candidates for growth that would create synergy with our organization, and this first transaction is a powerful start.   Sterling Fine Homes & Land is an excellent company with a similar culture to ours that focuses on agent and customer services.  These are quality people with quality leadership and I’m looking forward to the mutual benefit we will experience from our association. In addition, they line up well in terms of geographic penetration and will give us a presence in the North Phoenix market area and strengthen our existing presence in North Scottsdale”.


Chris Heagerty commented, “We are very fortunate to have Stephanie, Connie, Kris, and Jeri stay on in their management capacities.  They are held in high regard not only by their sales associates, but by the Valley’s real estate community in general.  It is an honor to have them as part of our team.  Their knowledge and respected reputation combined with our technology, marketing, and training, put us in a prime position to continue our growth throughout the Valley.”



Prudential Arizona Properties, a full service brokerage company, brings the internationally recognized Prudential brand, Fine Homes International marketing, and global and domestic relocation services to the Sterling partnership.  In addition, it’s affiliation with Prudential Real Estate Affiliates provides a national network of 2200 offices and 64,000 sales associates. 


Prudential Arizona Properties’ corporate headquarters is located on the Prudential Campus near Scottsdale Road and Frank Lloyd Wright.  It is an independently owned and operated member of Prudential Real Estate Affiliates, Inc., a division of Prudential Financial, headquartered in Irvine, California. For further information on Prudential Arizona Properties transaction with Sterling Fine Homes & Land or for accompanying high-resolution photography, call Kathy McCord, Director of Marketing at 480-505-6300.